“We make killer clothes that don’t kill the environment.”
Former model Yael Aflalo created a cult label Reformation in the back room of an LA store, following a debate over dinner about fashion’s footprints.
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with them thinking about what we really want to wear right now. They source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.